McDonald’s Food for Thoughts Survey
Most of us love the McDonald’s Food For Thought Survey because it allows us to get a quick and delicious meal for free after providing the company with our feedback on our experience. After all, customer service is one of the most reliable ways for a company to understand the impact their policies are having on the general user. But have you ever wondered what actually happens with the information you provide?
How To Participate in McDonald’s Food For Thoughts Survey?
Every customer who has a valid receipt and is within the eligible demographic can participate in the McDonald’s Food For Thoughts Survey.
- Go to the official MCDFoodforthoughts Survey website.
- To continue, you have to enter the 12-digit code from your purchase receipt in the blank space provided. You can also participate if you have an invitation link for the same.
- Once the portal opens up, enter all your details and answer questions related to the nature of your order.
- Now click on ‘Take The Survey’
- Fill out all the questions on the form to the best of your knowledge.
- Click on ‘Submit’.
- Upon successful submission, a voucher coupon will be generated. You can print it out or carry a digital copy to get it redeemed at any participating outlet.
Who is Eligible?
Wondering whether you are allowed to participate or not? Look at the eligibility criteria below and get an idea.
- Participants must be 16 years old or above.
- Participants must have a receipt from McDonald’s that is less than 30 days old.
- The customer must be a resident of either the United Kingdom or Ireland.
- The survey has to be taken online for which a stable internet connection and suitable devices are necessary.
- The voucher coupon is redeemable upon restaurant dine-in but does not have an expiry date. To get the reward, the participant must behave accordingly.
How Does McDonald’s Use The Data You Provide?
Interested to know what McDonald’s does with the information you’ve provided? Keep reading to find out.
Personal Data is Not Used for Marketing
McDonald’s does not take your personal preferences and uses them to torment you with marketing curve balls. They have a strict policy to not look at the name and individual identity of the survey responder.
Instead, what they do is make you a valuable part of a larger group of data. The results that can be drawn from this set of data are endless. Data scientists, psychologists, and researchers come together to make this happen.
Menu Items and Quality of Improved
Depending on your responses and that of others, they generate answers about important things a brand must try to identify – What do they think about the updates on the menu? Is there any important meal option we can bring back or introduce a new one?
All these answers are pooled together and depending on the response new products are developed for a region or even the whole country.
Enhanced Customer Experience and Service
Brands understand that the most important aspect that brings loyalty to customers is valuable interaction with the staff. McDonald’s uses customer feedback from the survey to identify areas for improvement in customer service and staff interaction.
If the majority of customers want the staff to behave in a certain way, employment policies are changed and managers are notified. These managers can then train the staff to behave accordingly and you can have a much better experience.
Updating Marketing Strategies
The McDonald’s Food For Thought Survey data is a leading factor in the generation of marketing campaigns all across the United Kingdom.
A lot of the time it happens that a brand launches a campaign but it is not taken positively by the customers because it is boring, unrelatable, etc.
This survey helps them understand what kind of customer demographic wants our products so that they can start marketing the new menu accordingly.
Conclusion
We have talked at length about the data that we provide to McDonald’s when we fill up the survey. This single chunk of data can be studied and analyzed in several ways to get information about local as well as national practices. Everything like your age, location, and gender makes for a valuable criterion.